令Shoreibah
令Shoreibah
Associate Professor of Marketing
办公室:
212年哈伯特
联系信息:
549023箱
Birmingham-南部 College
阿卡德尔菲路900号
伯明翰，AL 35254
Office Phone: (205) 226-4838
办公室传真:(205)226-3080
电子邮件: (电子邮件保护)
职业背景:
Dr. Shoreibah joined the Birmingham-南部 College faculty after earning her M.B.A. from Indiana University and Ph.D. from The University of South Florida. She taught marketing at The University of South Florida and management at Fort Hays State University. Her research interests focus on the intersection of marketing with social issues in two contexts: integrated marketing communication and personal selling teams.
Her research has been published or presented at national and international avenues, including Industrial Marketing Management, the American Marketing Association Winter Educators' Conference, the Academy of Marketing Science Annual Conference, and the 社会营销 in Public Health Conference.
She is a member of the Academy of Marketing Science and the Society for Marketing Advances. Dr. Shoreibah also has corporate, 特许经营, and non-profit field experience that she draws on to complement her academic work.
教育背景:
Ph.D., University of South Florida
M.B.A.印第安纳大学
B.A., American University in Cairo
Areas of Academic Interest:
Integrated Marketing Communication
非营利组织营销
个人销售
社会营销
主要研究方向:
Embedded marketing in the nonprofit and social marketing contexts
Gender composition in selling teams
课程:
BA 201: The Real "Bottom Line": Foundations of Business Thought
Using a variety of classic and contemporary literature, Foundations of Business Thought provides students the opportunity to explore their own and others' perceptions and opinions about business and the role individuals play in organizations—corporate, 创业, 及以后. The course reviews various viewpoints on the meaning of business, 它在社会中的作用, the global context in which it operates, and the utility of its practices beyond the corporate world. 特别是, the course considers objectives of business that include more than profitability, 换句话说, 不仅仅是“底线”."
BA 350: Principles of Marketing
Marketing is the business function that deals most closely with satisfying customers’ needs and wants. 它是独一无二的, 越来越多地, its responsibilities span departmental and even organizational boundaries. The role of marketing within the organization is to understand customer needs and preferences, then use that knowledge to design appropriate offerings for selected customers—the target market—and determine the best methods to communicate, 交付, 交换价值. Offerings can take the form of goods, services, ideas, and people, among other possibilities.
Successful organizations base their marketing strategies on sound research, 追求明确的目标, and wisely invest resources in ways that consistently satisfy customers’ needs better than competitors. 为此目的, this course provides students with a broad background on the nature and scope of marketing concepts and processes used in both business and nonbusiness organizations.
BA 351: Arts and 非营利组织营销
Developing and executing the marketing strategy of a nonprofit organization is a complex process, but is critical if the organization is to effectively compete both with for-profit and with other nonprofit organizations for visibility and funds. This is especially true as social media 越来越多地 becomes an indispensable communications tool. 在本课程中, students learn the essential elements that nonprofit organizations employ to develop an overall marketing strategy, 确定目标市场, 打造强大品牌, and execute effective communications. A particular focus is placed on social media communications.BA 352:数字营销
This course is a survey of digital marketing strategy and implementation, designed for both Business majors and others who aim to apply digital marketing in various fields. Building on a theoretical understanding, the course emphasizes the application of best practices in the areas of internet marketing, 电子邮件营销, 搜索引擎优化, 社交媒体营销, 数字分析, 移动营销.BA 499: Entrepreneurship (Senior Capstone in Business)
This team-taught course is designed for students who aspire to become entrepreneurs and for students who aspire to work with entrepreneurs (for example, 会计师, 咨询顾问, 和律师). The course emphasizes the 创业 process, including evaluating opportunities, 启动新企业, and managing the new business. The goal of this course is to familiarize students with the entire 创业 process and in so doing boost their confidence in their ability to develop and operate a new venture. Emphasis is placed on identifying available resources and then matching those resources with environmental opportunities. Teams of students pitch a new business idea, create a business model canvas, run the business for three weeks, and then present the plan and experience to a group of faculty and executives.